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Today's Terms
Generic Name
Definition:
A word used by most people to name a class or category of product or service, such as ?personal computer? or ?cellular phone.? No one person may have trademark rights to a generic name.
Descriptive Mark
Definition:
A word, picture, or other symbol that describes something about the goods or services in connection with which it is used, such as purpose, their size or color, the class of users, or the end effect on users.
Mere Descriptiveness
Definition:
Is significance, matter may be categorized along a continuum, ranging from marks that are highly distinctive to matter that is a generic name for the goods or services.
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State Statutes Resource Center 